A new-generation premium fashion brand with big ambitions, produces high quality garments and fine textile materials for their customers. Their identity appears as a clear distillation of values, such as fair trade, highest possible quality, sustainability and appealing aesthetic.

A mix of dark colour palette, solid typography and expressive imagery were used to satisfy the intetion to be elegant and timeless, where classical look meets the modern. The location-to-be of the brand's flagship store takes place under the number of 3—5 in the neighborhood of a rose garden, on which you can have a view from the inside.

Highly detailed close-ups of rose petals take an impressive approach, creating deep visual imagery that express the softness and natural origins of textiles.